As a brand, the annual Grand Slam tennis tournament hosted by the All England Lawn Tennis and Croquet Club is up there with the Superbowl in terms of worldwide awareness.That brand is one of deep-rooted sporting and social tradition: grass courts, royal box, strict dress code, strawberries and cream etc. ...

<p><span style="text-align: start; text-indent: 0px; font-variant-ligatures: normal; orphans: 2; widows: 2; float: none; display: inline !important;">FORMER Arsenal manager Arsene Wenger has joined FIFA as Chief of Global Football Development.</span><br><br><span>Wenger will head up FIFAs Technical Study Group, which has analyse ...

MARK SCHNEIDER did not hesitate, not even to take a breath, when asked what is the biggest challenge he has faced since becoming US Ski and Snowboard Chief Technology Officer in June 2018. ...

The Australian National Basketball League has signed a deal to livestream select Euroleague Basketball competitions this season on its OTT subscription service NBL TV. ...

AXE has teamed up with League of Legends for its latest advertising campaign. ...

<p><span style="font-style: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; text-decoration: none; color: rgb(34, 34, 34); font-family: Ar ...

TV revenue for La Liga is projected to top 2 billion euros (US$2.2 billion) for the first time this season. ...

ELECTRONIC ARTS are to 'double down' on their live services after proclaiming 'strong Q2 results'. The games company announced its results for the period up to September 30 this week. It was revealed Apex Legends has now reached 70 million total lifetime players, having topped the 50 million mark in March. FIFA Ultimate Team un ...

WATFORD have been sporting the Bitcoin logo on the sleeves of the shirts this season as part of an educational drive led by main shirt sponsor Sportsbet.io. Sports betting brand Sportsbet.io announced a pioneering three-year partnership with Watford in June which has seen it become the first company involved with blockchain and ...

YAHOO SPORTS has agreed a media partnership with MGM and Roar Digital, a joint venture between MGM and GVC Holdings. ...

AT&T made full use of the start of the new NBA season to show off some of the capabilities of 5G technology. They rolled out a number of 5G-powered activations on Tuesday night at LA Live in Los Angeles. ...

Facebook are in no rush to be a major player in the sports rights landscape as they plan to test the market and use their Watch platform to understand the direction the market is heading. The social media giant's director of global sports partnerships Peter Hutton did not told Sportel in Monaco Facebook have no plans to inves ...

<span style="font-style: normal; font-variant-caps: normal; font-weight: normal; letter-spacing: normal; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; text-decoration: none; caret-colo ...

The NBA's ties with China are in meltdown over a tweet posted by Houston Rockets general manager Daryl Morey in support of �the pro-democracy protests in Hong Kong. It has been reported that all of the league�s official partners in China have suspended their ties as part of a nationwide backlash to the Twitter post. Those bus ...

The Rugby World Cup has taken social media by storm claiming more than 40million impressions on TikTok even before the group stages are complete. In an interview with SportsPro, World Rugby�s chief marketing officer Marissa Pace offered an insight into the digital strategy for the tournament in Japan. ...

<p><a href="https://digital-transformation-sports.com/gregory%2Dmorris%7E436">GREG MORRIS</a>&nbsp;openly admits the concept of a fans forum is nothing new, but in the supposedly innovative world of Formula 1 it has been groundbreaking.</p> <p>Liberty Media bought the motor racing series for more than $4billion from the private ...

Flutter Entertainment have agreed to purchase The Stars Group in a $6billion deal to create the world's biggest online betting group. The deal will see Flutter brands Paddy Power, Betfair and Fan Duel combine The Stars Group's Poker Stars, Full Tilt and Sky Bet.� It is the latest in a series of betting industry deals as the ma ...

<p><span style="font-style: normal; font-variant-caps: normal; font-weight: normal; letter-spacing: normal; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; text-decoration: none; caret-c ...

The Premier League has named Guardian Media Group CEO David Pemsel as its new Chief Executive.� The 51-year-old replaces executive chairman Richard Scudamore, who drove the league�s huge commercial success over the last 20 years before retiring in November 2018. ...

Asia's first sports technology investment and advisory house has been launched in Hong Kong. Varcis Capital has been founded to plug into the world's fastest growth market for sports, media, entertainment, fitness and health. The core belief is Asia's 4.7billion people will have a big role to play in the future intersection bet ...

Barcelona are to be the first sports organisation to join Facebook's new Fan Subscription service. The subscription service operates on a monthly payment basis and offers exclusive club content which can be shared on Facebook walls and access to exclusive Facebook groups for Barcelona fans. ...

Digital media rights will be the key driver for the growth of the sports industry over the next five years according to the latest edition of the PricewaterhouseCoopers Sports Survey. The paper which canvassed the views of 580 industry leaders from 49 countries predicted the digital sector will achieve growth of up to 9.7 per c ...

Riot Games have followed in the footpath of leading traditional sports events like the FIFA World Cup and the Rugby World Cup by teaming up with Luis Vuitton for the 2019 League of Legends World Championship. ...

The National Basketball League has joined forces with Facebook Watch to live stream games in the US, Australia and New Zealand for the upcoming 2019-20 season. It is a move made to take full advantage of the arrival into the league of 18-year-old hot prospects LaMelo Ball and RJ Hampton, who are both expected to be leading pick ...

<p><span style="font-style: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; text-decoration: none; color: rgb(34, 34, 34); font-family: Ar ...

ESPN will broadcast exclusive shows and content on Facebook Watch under a new deal with the social media giant. ...

INTEL is looking to redefine their gold medal standard in terms of fan and athlete experience at the 2020 Olympic Games in Tokyo. After their highly successful collaboration with the PyeongChang 2018 Winter Olympic Games, Intel is partnering with the International Olympic Committee, the Tokyo Organizing Committee of the Olympic ...

PARIS SAINT-GERMAIN fans will soon be able to have food delivered straight to their seats thanks to an improved sponsorship deal with Deliveroo. ...

CALL OF DUTY is joining Overwatch World League (OWL) and League of Legends Championship Series (LCS) in exploring a traditional sports-style franchise model for an esports league. ...

NBA, NFL and MLB looking to score a slam dunk, touchdown and home run with Crypto CollectiblesTHE big three major sporting leagues in the US are all investing virtual collectibles as they look for new ways to engage with their fanbases and enhance the fan experience. ...

Overwatch League is on target to be one of the biggest leagues in the US - matching the likes of the NBA, NFL and MLB.That is the view ofActivision Blizzard&#65279;Esports strategy and analytics lead Kasra Jafroodi based on the latest viewing figures for OWL. ...

THE NFL has been trialing the league's new impact-monitoring mouth guards and cleat-tracking technology during training camps and preseason games in a bid to find data insights that can help reduce the risk of injury. ...

The German Football League (DFL) is preparing to launch their own OTT subscription service at the start of the 2020-21 season.They are open to streaming all Bundesliga matches in certain international markets. Live rights to the second-tier 2. ...

Dallas Mavericks have become the second NBA team to accept Bitcoin as a means of payment for match tickets and merchandise. ...

A survey conducted bywhistlesports.cominto the viewing habits of millennials vs Gen Zers suggests the new generation are migrating from the big screen to their mobile phone for video entertainment. ...

There is sometimes a perception that coaches may view parental input as being more of a hindrance to a player’s professional development rather than comprising a key component. I put this opinion to clinical psychologist Dr James Bickley of Changing Minds during a discussion we had about the influence of parental-child bond and ...

DAZN has launched its live and on-demand streaming service in Brazil, extending its reach to nine markets across four continents.The service will give sports fans in Brazil access to premium domestic and international football competitions including; CONMEBOL Sudamericana, Campeonato Brasileiro ...

The Football Innovation Summit&#65279; constantly aims to update football professionals about the progress and opportunities being made in talent development programs across the globe.We have already highlighted the partnership between the MLS and French Football Federation in regard to coaching young players in North America, i ...

The 2nd annual Immersive Technology in Sports & Entertainment Summit is to be held in the Bay Area in November. And the sequel to last years successful summit could not have come at a better time as 2018 has been a breakthrough year for immersive technology in sports. Virtual reality (VR), in particular, is trudging ever so clos ...

ESPN has agreed to provide a daily sports highlights show on short-form video platform Quibi when it launches next April. The show will be part of Quibi�'s Daily Essentials which site founder Jeffrey Katzenberg is aiming at young mobile phone viewers. ...

In the past month Borussia Dortmund technical director Michael Zorc and Germany FA director of national teams and academy Oliver Bierhoff have spoken out about youth development in Germany falling behind their rivals.English academies received a big thumbs up from Zorc, who believes England now produce better young players than ...

<span style="text-align: start; text-indent: 0px; font-variant-ligatures: normal; orphans: 2; widows: 2; float: none; display: inline !important;">ANDREW RYAN has joined DAZN as managing director of FIBA Media, the joint venture between the sports media company and the international basketball federation.</span><br><br><span>Rya ...

NIKE are to stop selling their sportswear directly on Amazon to focus on "more direct, personal relationships" with customers. ...

THE relaxing of gambling laws in the US has seen a rise in augmented reality prediction games in team apps. ...

FAN experience and engagement will be as big a focus as winning when the Golden State Warriors play their first ever NBA game in the Chase Centre on Thursday night. ...

FIFA's Football Stakeholders Committee have recommended a limit on loans of players as part of a series of reforms to the current transfer system.The restriction on international loans is specifically targeting Europe's biggest clubs to "prevent player hoarding and ensure that loans have a valid sporting purpose for youth develo ...

Last Saturday�s Milan derby between AC and Inter was the most watched game ever on DAZN's Italian service. The subscription streaming platform did not reveal the total number of viewers who watched Inter triumph 2-0 in the Serie A clash at the San Siro, only that it surpassed the previous best set last season when Inter played ...

<p><span style="font-style: normal; font-variant-caps: normal; font-weight: normal; letter-spacing: normal; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; text-decoration: none; caret-c ...

<p><strong><span style="font-size: 16px;">Growing attendance model (GAM)&nbsp;</span></strong></p><p>The purpose of this model is to provide football federations, leagues and clubs with a framework on how they can grow attendance on game days. There is a general acceptance that achieving success on the pitch will have a positive ...

Ahead of the 2nd Annual Immersive Technology in Sports & Entertainment in San Francisco next month (November 13-14) we spoke to Sohrob Farudi, CEO & Co-founder at the Fan Controlled Football League to hear his thoughts on the size of the immersive market in sport, how traditional and eSports are becoming ever closer, new techno ...

The Sports Science behind the rise of Ajax captain Matthjas de Ligt. ...

Top Ten Takeaways From The Football Innovation Summit 2019 ...

Tony Strudwick discusses the links between Sir Alex Ferguson's Manchester United and dominant teams like New England Patriots, Golden State Warriors and Barcelona. ...

FC Barcelona's plans to join the NWSL is in the balance due to a stumbling block related to the Spanish club's record $174m-per-year sponsorship deal with Nike. ...

Last month's EFL Youth Development Week highlighted the work being done by clubs outside the Premier League in providing opportunities for young players. ...