Asia's first sports technology investment and advisory house has been launched in Hong Kong.
Varcis Capital has been founded to plug into the world's fastest growth market for sports, media, entertainment, fitness and health.
The core belief is Asia's 4.7billion people will have a big role to play in the future intersection between sport and technology and to provide much needed local investment across the region.
The company boasts world-class industry expertise, capital markets knowledge and distribution channels in SportsTech and HealthTech across Asia.
They offer customised solutions whether IPO, M&A, capital markets, brand licencing, direct investments and early-stage venture capital opportunities up to $5million.
Varcis Capital founder and managing partner Phillip King said: Varcis Capital and our partners are committed to the intersection of sports and technology in Asia - specifically sport, fitness, health, medical, wellness, esports and human Performance - making direct investments and transaction advice to companies.
The first problem with the global landscape is the majority of venture capital for the sports technology industry American centric which represents only 5% of the world's human population - Asia has 62% of the world's population (4.7 billion people) and is home to fastest markets growing at 20% CAGR at the intersection of sports, fitness, health, wellness and technology.
The second problem is that Asia's best entrepreneurs need more local investment, capital markets expertise and integrated ecosystems to accelerate faster and work more closely with Asia sports clients.
"Varcis Capital and its partners aim to co-create an open end-to-end ecosystem for sports technology that seamlessly connects, celebrates, supports and turbo-charges the best and brightest sports technology and human performance across 48 countries in the Asia region.