THE NFL is preparing for the next new rights negotiations and have admitted major OTT players are already making moves.
Current contracts for NFL Games and NFL Sunday Ticket are set to expire at the end of the 2021-2022 season.
With this in mind the NFL have consolidated its media groups from three to two groups by combining the NFL Network and digital media committees into a single group called?media owned & operated, and giving its core media committee authority over all media licensing ahead of the next round of rights negotiations.
Tech giants Amazon, who are in the second year of their $130million two-year deal to stream 11 NFL Thursday Night Football games on Prime, are understood to be keen to expand their NFL portfolio.
It is believed that Google and Facebook have had talks with the NFL about future rights options.
NFL Commissioner Roger Goodell told Sports Business Journal last month: ?I do firmly believe that these other platforms are going to be players in future negotiations. And, frankly, they are in current negotiations.?
The NFL Games contract is currently held jointly by traditional broadcasters CBS, NBC, Fox and ESPN while AT&T have the rights to the NFL Sunday Ticket.