Football Innovation 2020 Speakers

Marcel Brands

Sporting Director, Everton FC

Marcel Brands became Evertonís Director of Football in June 2018, and was appointed to the Clubís Board in January 2019.

The Dutchman had established a reputation for developing players and building clubs, overseeing PSV Eindhovenís charge to three Eredivisie titles in four seasons having previously been instrumental in transforming the fortunes of RKC Waalwijk and AZ Alkmaar.

In his role as technical director at RKC Waalwijk, he appointed Martin Jol as manager in 1998 and, despite operating on one of the lowest budgets in the Eredivisie, RKC rose to within touching distance of qualification for European football.

In 2005 Brands assumed a similar role at AZ Alkmaar and, working with Louis van Gaal, consolidated on second and third-place finishes in 2006 and 2007 respectively to secure the Eredivisie title in 2009.

Playing fluid, passing football, AZ became the first Dutch side outside the traditional ĎBig Threeí powerhouses of Ajax, Feyenoord and PSV Eindhoven to win the title in 28 years.

In 2010 Brands was lured to PSV and tasked with refocussing the teamís transfer strategy and underperforming academy while extending the scouting network.

Building one of the youngest teams ever to win the Eredivisie, Brands helped PSV to sustained success with back-to-back titles in 2014/15 and 2015/16, followed up with the Dutch teamís 24th Eredivisie title in 2017/18, clinched with an emphatic 3-0 home win over Ajax.

Brands has already helped implement a number of important changes at Goodison Park and worked closely with manager Marco Silva, Chairman Bill Kenwright and Chief Executive, Professor Denise Barrett-Baxendale, to secure the recruitment of seven players during the 2018 summer transfer window.

He has started work on delivering the Clubís long-term, permanent football strategy, also working closely with Academy Director, Joel Waldron, and Head of Football Operations, David Harrison.