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The Next Frontier in Fan Engagement? Blockchain Technology Offers Exciting Opportunities for Fans to “Acquire” Experiences

The Next Frontier in Fan Engagement? Blockchain Technology Offers Exciting Opportunities for Fans to “Acquire” Experiences

With the news that [FC Bari] has agreed to become the [first Italian club] to join the [London Football Exchange] to access the loyal fan engagement and equity solutions scheme it is further [evidence of how blockchain technology presents a rising wave which will enable fan engagement on an unprecedented level.] The LFE Excha ...

01/03/2018
Leading Sports Clubs Launch Immersive Tech Campaigns As Integral Components of Commercial Digital Strategy

Leading Sports Clubs Launch Immersive Tech Campaigns As Integral Components of Commercial Digital Strategy

We have witnessed a surge in the past few weeks as some of the world leading soccer clubs have launched Immersive Technology projects. Italian giants Juventus FC launched their Virtual Reality app earlier this month which takes users onto the match-day pitch, behind the scenes at training and into the middle of its Serie A C ...

25/10/2017
Augmented Reality to Unleash Huge Commercial Returns in Global Sports Advertising & Sponsorship Market

Augmented Reality to Unleash Huge Commercial Returns in Global Sports Advertising & Sponsorship Market

The [global sports market] is huge. It is [set to break $100 billion in 2017] and is showing no sign of abating. It doesn’t require Aristotelian levels of wisdom or insight to understand why [advertisers, sponsors, broadcasters] and [marketers] continue to invest such incredible levels of capital and time into the sports sec ...

23/08/2017
[Leading Sports Clubs Launch Immersive Tech Campaigns As Integral Components of Commercial Digital Strategy]

[Leading Sports Clubs Launch Immersive Tech Campaigns As Integral Components of Commercial Digital Strategy]

We have witnessed a surge in the past few weeks as some of the world leading soccer clubs have launched Immersive Technology projects. Italian giants Juventus FC launched their Virtual Reality app earlier this month which takes users onto the match-day pitch, behind the scenes at training and into the middle of its Serie A C ...

25/10/2017